The strategy marks five years since my first purchase of Bitcoin. This is a start move that will help stock prices rise nearly 2,600% since 2020 and revive from their 20-year lull.
MicroStrategy Inc., which currently runs business as a strategy, purchased its first batch of Bitcoin (BTC) on August 11, 2020, spending $250 million to scooped up 21,454 BTC, what Michael Saylor calls the “new capital allocation strategy.”
The company has since spent a total of $46 billion to purchase 628,791 BTC. It was the largest Bitcoin Holdings Inc. of public or private companies, and has encouraged countless companies to copy Bitcoin purchases.
These purchases will result in MicroStrategy, Inc. (MSTR) stocks have won more than 2,595% over the past five years, trading Friday exceeding $395 and trading 10 years ago, under $15.
Today it’s been five years since I adopted the $BTC strategy. pic.twitter.com/wza1njges1
– Strategy (@strategy) August 10, 2025
Strategy suffered from accounting scandals
Saylor founded the strategy in 1989, and the company – to this day – sells business analytics software and consulting services.
The company was a beloved of the mid-1990s dot-com bubble, and its value exploded in the company associated with the new and widely adopted World Wide Web of the time, making its debut on the Nasdaq in mid-1998.
Strategic stocks rose over the next few years, reaching a $313 deadline high in early March 2000. This remained at peak prices for 24 years later that month, and was recognized for reviews of accounting practices that were found to exaggerate revenues in 1998 and 1999.
The stock price fell more than 60% a day in the announcement, leading to many lawsuits.
The Securities and Exchange Commission filed a strategy, and Saylor and other executives filed a fraudulent charge, later settling millions without admitting fraud and without paying fines.
Bitcoin revives strategic stocks from the 20-year flatline
Strategy’s stock price did not recover after accounting SAGA, but was as low as under 50 cents, but mostly outlook around $10 and $20 for the next 20 years.
That was until I started buying Bitcoin. This helped more than four times the stock price, over 12 months, 12 months after the initial purchase, to over 4 times more than $70, the first in 20 years, as cryptocurrencies went from about $11,500 to $50,000 over the same period.
The strategy’s enormous Bitcoin holdings mean that its stocks will continue to hold on to the ups and downs of cryptocurrency, and it took 24 years to win the peak in March 2000 after closing trading at $340 on November 11, 2024.
What’s next for Strategy and Bitcoin?
Saylor said in May that the strategy aims to raise $84 billion over the next two years. This mainly doubled the previously announced plan to continue purchasing Bitcoin purchases and raise $21 billion.
The company uses a variety of methods, including convertible debt bills and stock sales, to encourage Bitcoin purchases.
Related: Michael Saylor is not sweating the rise of the Ethereum finance company
According to StrategyTracker data, it currently has an unrealized profit of around $28.8 billion in Bitcoin investments. The strategy says it can sell holdings to pay billions of dollars of debt in its regulatory disclosures.
On Sunday, Saylor posted to XA Chart on a chart showing Strategy’s past Bitcoin Buys, adding, “If you don’t stop buying Bitcoin, you won’t stop making money.”
A similar post also precedes the strategy of announcing Bitcoin purchases. The company last bought Bitcoin on July 29th and scooped 21,021 BTC.
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