Former vinance deal maker Ryan Horn has joined the advisory board of Hilbert Group, a publicly listed digital asset manager based in Sweden, to support the deployment of Syntetika, an on-chine platform for tokenized assets and funding. At Binance, Horn secured a high-profile partnership, including a contract with football star Cristiano Ronaldo.
Hilbert Group manages crypto-centric investment products for institutional and professional investors. Through an algorithmic trading strategy, it applies traditional asset management structures to the digital asset market, such as regulated surveillance and fund governance.
Currently under development, Syntetika issues and trades tokenized funds under regulatory oversight. Integrate Galactica’s zero-knowledge system to validate users without revealing personal information and tokenize investors with access to Hilbert Group’s investment strategies.
In a press release Tuesday, Hilbert CEO Bernali Biswal said Horn’s goal was to “unify concrete outcomes with a tokenized economy.”
Related: Crypto captures half of the top 20 spots in ETFs released since 2024
Competition to turn traditional assets into tokens
As US and European regulatory frameworks make digital asset markets more clear, traditional financing companies have moved to Web3 through tokenization, while crypto-native companies have expanded into traditional markets by tokenizing stocks, bonds and other securities.
On the Tradfi side, in July, Goldman Sachs and BNY Mellon announced plans to provide institutional clients with a money market fund that tokenizes blockchain-based ownership tracing and a 24/7 settlement.
That same month, France’s Fintech Spico raised $22 million to expand access to US and EU tokenized money market funds, and multi-asset broker Etoro said it would launch a tokenized version of 100 popular US stocks as ERC-20 tokens at Ethereum.
https://www.youtube.com/watch?v=20zfedqdkl8
Crypto-Native and hybrid platforms have also entered traditional markets this summer.
In June 2025, Robinhood launched a voluntary blockchain platform to provide tokenized US stocks and ETFs to European investors. The move has been under legal surveillance in Europe as to whether tokenized stocks will grant ownership or fall into a regulatory grey zone.
In late June 2025, Coinbase submitted approval to the US SEC to provide tokenized stock transactions that bring stocks into blockchain under a regulated framework.
Additionally, in June, over 60 tokenized US stocks were made public via Kraken and Bybit’s Backed Finance Xstocks platform, allowing access to blockchain-based blue chip equity.
Opinion: Coinbase and Base: Is Crypto just traditionally becoming the financial 2.0?
