According to the report, long-term Japanese kimono and textile makers will officially rename “Bitcoin Japan” at a shareholders meeting set for November 11th, as they begin to hold Bitcoin on their balance sheets.
The company also said it plans to adopt “Bitcoin Japan Corporation” as its English name, and will focus on the operations of the Ministry of Cryptocurrency. Some of these moves were announced in the company’s release this week.
Company branding will change branding to inform new focus
Bakkt’s June contract to buy control of the business helped spark a shift. Bakkt International President Phillip Lord will be taking on the CEO job at the newly appointed company, and Bakkt Holdings co-executive Akshay Naheta will be chairing the board.
The company said the new leadership will better coordinate directors and shareholders, aiming to improve corporate value from the medium to long term.
Bakkt Holdings has completed the acquisition of the domain https://t.co/avelnw1uzx and has strengthened its presence in Japan with the best web address.
Read the full press release at https://t.co/xxhu3hm1rf pic.twitter.com/jon5t2iynw
-bakkt (@bakkt) September 22, 2025
This change occurs after a hard-working outcome
Marusho Hotta is not a startup. Founded in 1861, it opened one of Japan’s first kimono wholesale stores in 1894, and in 1974 it was listed on the Tokyo Exchange.
However, the company has been struggling in recent years. Based on the report, Marusho Hotta recorded a net profit of minus 407 million yen ($2,724,400) over the recent financial period.
Other textile players have also reported losses: Kitabo recorded a net loss of $785,000 in 2024 despite plans to buy approximately $5.4 million worth of Bitcoin to move to Crypto and Real World Asset Ventures.
BTCUSD trading at $113,998 on the 24-hour chart: TradingView
Textile companies will move to Bitcoin
Many Japanese companies in the fashion and textile sector have announced plans to purchase Bitcoin and provide crypto-related services.
The report notes that Metaplanet has accumulated enough Bitcoin to rank it in the global top five Bitcoin Treasury Ministry.
Royalty Farm’s RemixPoint, gaming maker Gumi, and retailer Anap are other recent examples of what they said would add Bitcoin to their corporate strategy.
A company that reinvents that identity
This is more than a name swap. For an organization founded in 1861 to become Bitcoin, Japan shows an impressive corporate pivot.
It remains to be seen whether the plan will restore profitability or simply change the company’s public image. The market will see how shareholders will react on November 11th and whether other traditional companies will continue to finance bigger Bitcoin.
Kkday special images, TradingView chart
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