Ethereum treasury company Bitmine announced a $200 million investment in Beast Industries, owned by popular creator MrBeast.
Bitmine is investing in companies owned by MrBeast.
As revealed in a press release, Bitmine Immersion Technologies is investing $200 million in Beast Industries in a deal expected to close around January 19th.
Originally a company focused on cryptocurrency mining, Bitmine transitioned to an Ethereum treasury company in mid-2025. Since then, the company has aggressively accumulated ETH, establishing itself as the world’s second-largest digital asset treasury after Strategy.
Now, Bitmine seems to be looking to diversify with the Beast Industries move. Beast Industries is an entertainment company founded and led by Jimmy Donaldson, the protagonist of MrBeast.
MrBeast is the most subscribed channel on YouTube with over 460 million subscribers. “We believe MrBeast and Beast Industries are the leading content creators of our generation, with unmatched reach and engagement with GenZ, GenAlpha and Millennials,” said Thomas ‘Tom’ Lee, Chairman of Bitmine.
Last December, Beast Industries unveiled a new financial services platform. Now, with the Bitmine investment, Beast Industries CEO Jeff Housenbold has hinted at collaborating with Bitmine for the platform.
Housenbold commented:
Their support is strong validation of our vision, strategy and growth trajectory, and provides additional capital to achieve our goal of becoming the world’s most influential entertainment brand. We look forward to exploring ways to further collaborate and integrate DeFi into our financial services platforms in the future.
Bitmine has set a long-term goal of securing 5% of the Ethereum supply for treasury. According to a press release on Monday, the company’s holdings have increased to approximately 4.17 million ETH, equivalent to 3.45% of the cryptocurrency’s total circulating supply.
So, the company is still some way off its 5% target, but considering it started accumulating ETH half a year ago, the progress is significant. However, Bitmine’s momentum may soon face structural obstacles.
Bitmine currently has 500 million share authorizations, and the company plans to increase the limit through a shareholder vote. “The Bitmine charter has the unusual feature of requiring 50.1% of total outstanding shares to support share growth,” Lee said. “This is a very high bar, making it very difficult to get an approved share increase.”
The proposal will be discussed at the company’s annual stock meeting scheduled for January 15, with remaining votes tied to in-person participation after remote voting channels were shut down earlier this week.
Ethereum price
Ethereum witnessed a notable rise last week, with its price surging nearly 7% to the $3,300 level.
The price of the coin appears to have gone up recently | Source: ETHUSDT on TradingView
Featured image of Dall-E, chart from TradingView.com
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