Alchemy Pay, a fiat-to-crypto payment gateway, announced Wednesday that it has entered into a partnership with XDB CHAIN to provide eligible users in the United States and customers in jurisdictions around the world (where permitted) direct fiat access to the XDB CHAIN ecosystem. The partnership will enable people to purchase XDB and other XDB native tokens using USD and a wide range of local fiat currencies, using payment options such as Visa and Mastercard, popular mobile wallets, and domestic bank transfers.
The companies say the integration will make XDB available through Alchemy Pay’s existing on-ramp infrastructure, expand its reach to 173 countries, and reduce technical and regulatory friction for Web3 newcomers. According to the companies, the goal is to provide a compliant, familiar entry point for users who want to participate in branded token experiences, loyalty programs, and other consumer blockchain use cases built on XDB CHAIN.
For XDB CHAIN, a layer-1 platform marketed as a blockchain optimized for brand and real-world asset (RWA) use cases, this partnership is positioned as a practical bridge to U.S. customers and a broader global audience without forcing brands or end users to become crypto experts. XDB CHAIN supports branded coins, NFTs, and tokenized consumer experiences, and the Alchemy Pay integration aims to make these assets more usable and discoverable through traditional payment rails.
Brands get an easier path to Web3
Brands building on XDB CHAIN should explore easier paths to onboard U.S. consumers, enabling use cases such as blockchain-powered loyalty programs, tokenized payments, and community engagement that rely on accessible fiat on-ramps, the companies said. By incorporating Alchemy Pay’s API into dApps, wallets, and merchant sites connected to the XDB ecosystem, projects can accept cards and local payment methods while maintaining a user experience familiar to mainstream customers.
Looking ahead, the teams said they will continue to refine integrations, improve the user interface, smooth payment flows, and expand regional payment coverage to further streamline how people and brands enter the XDB CHAIN ecosystem. The announcement positions the partnership as an example of connecting blockchain networks with mature payment infrastructures focused on practical consumer utility.
The move comes as many projects seek to make tokenized assets and branded currencies simple enough for ordinary people to actually buy and spend, rather than just trading them for speculative purposes. For XDB CHAIN, adding Alchemy Pay on-ramp is a practical and user-friendly step towards that goal, making it easier for both consumers and brands to adopt branded tokens and real-world asset use cases.
