Andrew Webley, CEO of The Smarter Web Company (SWC), says Bitcoin’s recent price movements are not a cause for concern. In fact, he sees volatility as a feature rather than a flaw. According to Webley, short-term noise is less important than long-term trends, which in his view appear to be strong. He argues that Bitcoin is steadily establishing itself as a core part of the global financial system. That belief shapes SWC’s financial strategy. He says volatility creates opportunities for disciplined operators who understand timing and risk.
For SWC, Bitcoin is no longer an experiment. It’s digital capital. Andrew Webley, head of the UK’s largest listed Bitcoin treasury, believes SWC holds a strategic advantage heading into 2026. The company combines a Bitcoin-centered balance sheet with an operating business that generates real revenue. He said such a combination was rare on the UK public market.
Flexible financial models inspired by MicroStrategy
Webley also mentioned the growing debate surrounding Bitcoin treasury companies. He compared today’s discussion to the early days of MicroStrategy’s approach. At the time, many wondered whether Bitcoin belonged on a company’s balance sheet at all. That doubt has faded. Andrew Webley currently believes Bitcoin is a stronger financial asset than any traditional alternative. However, he stressed that there is no single blueprint. Each company must adapt the model to its size, market, and jurisdiction.
By recent standards, Bitcoin remains reassuringly volatile. What matters most is how it performs beneath the noise, and from my perspective Bitcoin looks healthy and, more importantly, steadily asserting its place in the global financial landscape. Volatility allows… https://t.co/wa3sVVwnrS
— Andrew Webley (@asjwebley) December 13, 2025
For SWC, strategies follow a clear order. The company started with stocks. Later, ATM-style programs were introduced. The company may consider debt or preferred stock in the future. As regulations mature, other tools are likely to follow. The key is using the right equipment at the right time, says Andrew Webley. He noted that this evolution mirrors Bitcoin’s own journey. Both Bitcoin and Bitcoin-focused companies require patience. Regulations, investor attitudes, and market structures will continue to evolve over years, not months.
SWC rebranding signals bigger ambitions
Beyond financial strategy, Andrew Webley highlighted operational progress. This week, SWC announced updates to its corporate website and refreshed brand identity. The new site focuses on investor relations. It also focuses on SWC’s core business of providing website solutions across the UK and internationally. The rebrand shows ambition. Specifically, Andrew Webley wants SWC to lead a new generation of listed companies. In fact, these companies aim to scale responsibly, manage their Bitcoin funds with discipline, and deliver commercial results. So the message is clear. Bitcoin supports business. It’s not a replacement for it.
Investors, Momentum and Outlook for Early 2026
Webley also shared updates on investor meetings and community events. A recent rally in Bristol drew shareholders and supporters. He described the atmosphere as positive and positive. Conversations with investors have strengthened his confidence in the path forward.
He added that some institutional dialogue could turn into concrete support in early 2026. Media interest is also increasing, with journalists from major news organizations reaching out. Andrew Webley finished off with a clear goal. Although the company got off to a good start in 2025 as a publicly traded company, he expects it to be even bigger in 2026. If execution matches the vision, SWC will move from being a participant to a leader in the UK Bitcoin treasury space.
