Belarusians can shop on Wildberries, the leading Russian e-commerce platform, using cryptocurrencies such as Bitcoin, Ethereum and Tether.
This feature meets the legal requirements for such transactions in Belarus and updates regulations to promote crypto payments for citizens.
Wildberries accepts Belarusian cryptocurrency
Russian online retail giant Wildberry is steering cryptocurrency payments for Belarusian customers, media reports revealed this week.
The popular platform Belarus website allows users to pay their orders using digital certificates that can be purchased with many major coins.
These will be purchased through Whitebird, Belarus’ first licensed crypto trading venue, Wild Belize’s partner in Trial Project.
Founded in 2020, Whitebird is a resident of Belarus Hi Tech Park (HTP) and is a hub that provides special legal regimes and tax benefits to IT and digital asset companies, and is permitted to implement the Crypto Fiat Exchange.
The certificate is derived from the Belarusian ruble and can only be used to pay for items offered by the Russian market.
This feature is currently active in Test Mode for the Customer’s Pilot Group announced on Monday using Minskaya Pravda using the Wildberries site and app for iOS and Android. The newspapers noted that the service will gradually be available to all users.
Cryptocurrency payments facilitated by conversion to Belarusian Fiat
Users can purchase electronic authentication prior to or during Wildberries checkout. To replenish your balance, you also need to register with Whitebird.
Shoppers will be redirected to the Exchange website, where you can choose the cryptocurrency they want to use and the amount they want to spend.
The conversion rate is updated and displayed in real time to end users, and no fees are charged to obtain a certificate.
As soon as the buyer completes the process, a Ruble certificate will be issued and the amount credited by Whitebird to your Wildberries account will be issued.
Payment options support a list of popular cryptocurrencies, particularly Bitcoin (BTC), Ethereum (ETH), and US Dollar Pegg’s Stablecoin Tether (USDT).
Payment security becomes a priority
The companies revealed that they are focused on ensuring the security of their transactions. Only users verified by Whitebird can purchase digital certificates.
The exchanges carry out constant money laundering (AML) monitoring, undergo annual audits by independent companies, and comply with Belarus’ AML regulations.
Once loaded into a certificate, the funds cannot be withdrawn to a bank card and can only be used for orders from Wildberries.
The latter was released in 2004 and has since become a popular online shop for Russian clothing, cosmetics, household items, electronics, books and many other product categories, from Russia and Armenia to Tajikistan.
It was founded by Tatiana Kim when she was caring for her first child along with Russian entrepreneur Vladislav Bakarchuk. Kim is considered Russia’s first homemade billionaire woman, with Forbes estimated her net worth of $7.4 billion in 2024.
Crypto Options is her first project related to digital assets. He commented that Belarus’ Everyday will help develop the country’s fintech services and payment innovations while promoting financial inclusion.
Belarus legalized cryptocurrency for HTP residents in 2018, and was issued the previous year by the country’s long-term leader, Alexander Lukashenko.
Payment of cryptocurrency in nearby Russia, a close ally, is strictly prohibited except in the special regime, allowing Russian companies to use coins to avoid foreign trade sanctions.
The Belarusian president recently urged relevant authorities to update the country’s regulatory framework and strengthen efforts to keep up with the rapidly developing crypto industry.
Cryptopolitan payments made by Belarusians are expected to reach $3 billion by the end of 2025, as reported by Cryptopolitan after already hitting record highs in the first seven months of the year.
