Japanese game developer Enish is planning to purchase 100 million yen worth of Bitcoin. According to a recent report, the company announced the move as part of its growth effort for blockchain technology. This purchase comes when Bitcoin was trading for $81,800 based on Coingecko data.
Why Anyish is buying Bitcoin now
The gaming company’s interest in Bitcoin comes from its work in blockchain games. Anyish believes that owning Bitcoin will help you better understand the technology behind it. Their game, “De Lithe Last Metsoires,” already uses blockchain functionality.
Bitcoin stands as the most famous cryptocurrency on the market. By owning it, Enish wants to gain new insights from its tech team. The company believes this knowledge will improve the way games are made and run the business.
Notice regarding the procurement of Bitcoin. Source: Enish
How and when a purchase occurs
Anyish has set a clear date to buy Bitcoin. They plan to purchase between April 1st and April 4th, 2025. The company spends 100 million yen through regular market purchases on Japanese cryptocurrency exchanges.
Just In: Just bought 100 million yen from public Japanese game developer Enish #bitcoin
Another BTC Treasury 🙌 pic.twitter.com/f2a94hbtfh
– Bitcoin Historian (@pete_rizzo_) April 2, 2025
This action is also consistent with Enish’s asset management strategy. They are trying to diversify their holdings while setting themselves for potential benefits if the value of Bitcoin increases further. The company chose Bitcoin because it is easy to buy and sell, and has a large and stable market.
Other companies participating in the Bitcoin trend
Anyche doesn’t just buy bitcoin. Cryptoquant data shows that the public company added 91,780 Bitcoins to its holdings in the first quarter of 2025.
Tether has added 9,000 Bitcoins to its account, bringing it to 92,640 Bitcoins in total. MicroStrategy (current strategy), known for its heavy Bitcoin investment, has purchased an additional 81,780 Bitcoin. This latest purchase has over $8 billion for the company.
Also, a small player is moving bitcoin
Recently, several small businesses have been buying Bitcoin. Find out more about some of these purchases: The blockchain company bought 600 bitcoins. Semler Scientific bought 1,100. Metaplanet also acquired 2,280 Bitcoins on a bigger purchase.
However, some companies are raising money to buy more. Marathon Digital raises money by selling stocks to invest in Bitcoin. In November, GameStop filed a $1.3 billion offer to launch its own Bitcoin strategy.
This trend shows an increase in the acceptance of cryptocurrency among companies, with more companies diversifying into Bitcoin. Many of these are the same reasons as Enish, including adopting blockchain, growing digital currency, and future holdings.
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