Bybit EU has taken a step towards expanding access to regulated stablecoins across Europe with the launch of a new suite. $USDC– and $EURC– Focuses on campaigns aimed at promoting the responsible use of digital assets. The initiative, announced today from the company’s Vienna hub, deepens the practical availability of the two fully reserved stablecoins across Bybit EU’s regulated platform, combining savings-focused products with trading and payments use cases within a MiCA-compliant framework.
The first phase, launched on February 2, focuses on predictable, fixed-term earn products aimed at shifting the conversation from short-term speculation to structured savings and financial literacy. Rather than promoting quick trades or market timing, these programs are pitched as practical ways to achieve specific goals. They aim to utilize their surplus funds for emergency funds, upcoming bills, or long-term planning.
Some headline offers are exclusive to new users $USDC Earn 20% APR with 10 days of fixed income and earn a second income too $USDC 14% APR with 10 days of fixed income. $USDC 30 day fixed return is 16% p.a. The program also includes: $EURC–$USDC Cross-yield 30-day products have an annual interest rate of 15%. The company says these products are intended to provide customers with clarity and predictability by packaging returns into a fixed period of time, rather than exposing them to market fluctuations.
“Integrate $USDC and $EURC “This allows us to expand access to regulated stablecoins while promoting a more thoughtful and responsible way for users to engage with digital assets. Through our savings-focused Earn products, we aim to support financial literacy and long-term participation in a regulated European environment,” said Mazurka Zen, co-CEO of Bybit EU.
Regulated stablecoins move into everyday use
The stablecoin at the center of the campaign is issued by a regulated entity and runs natively on a blockchain network, enabling low-cost global money transfers in near real-time. Circle, the publisher behind $USDCis mentioned in the announcement as a regulated partner whose digital assets meet the criteria of the EU’s Market for Cryptoassets (MiCA) regulatory framework. Circle’s tokens serve as the foundation for compliance-first innovation across trade, savings, and payments within the European Economic Area (EEA).
In parallel with the rollout of Earn, Bybit EU has opened registration for a trading competition called “Consistency Counts”. This contest offers 110,000 cash prizes for disciplined activities. $USDC Prize pool. Organizers pitched the event as an opportunity to emphasize stable, rules-based trading rather than one-off, high-risk bets. Looking ahead, Bybit EU plans further integration across its product suite, which it says will expand its everyday utility. $USDC and $EURCincludes Bybit card extensions.
The company is positioning the campaign as part of a broader effort to normalize regulated stablecoins as a practical tool in Europe, rather than just a speculative vehicle. The platform seeks to drive users towards more informed participation and long-term engagement by pinning offers to regular savings and combining them with discipline-focused trading events.
Bybit EU serves customers across the EEA (excluding Malta) through the bybit.eu platform and provides storage and management of crypto assets, exchange of crypto assets for funds or other crypto assets, placement of crypto assets, and transfer of crypto assets on behalf of customers under an Austrian license. The company clarified that it is neither an operator of a cryptocurrency trading platform nor a provider of investment advice.
As stablecoins regulated under MiCA gain further traction in Europe, initiatives like this one are testing how custodial platforms can combine compliance, consumer education, and product design to guide users toward safer, goal-oriented financial behavior. Bybit EU said this is just the first wave of campaigns it will roll out to support the stablecoin ecosystem and encourage long-term and responsible participation of the European user base.
