Ethereum giant Bitmine supports Mr. Beast with $200 million, but why?

Welcome to US Crypto News Morning Briefing. A critical overview of the most important developments in cryptocurrencies of the day.

Grab a coffee as Ethereum, crypto capital, and one of the world’s biggest creators collide in the deal everyone is talking about.

Today’s crypto news: Tom Lee’s BitMine powers MrBeast

YouTube star Jimmy Donaldson, better known as MrBeast, may have claimed he has “negative money,” but his company Beast Industries just received a huge boost.

In an announcement Thursday, BitMine Immersion Technologies revealed a $200 million equity investment.

The deal was announced at Bitmine’s annual shareholder meeting held at Wynn Las Vegas. The company has established itself as a global leader in Ethereum liquidity and aims to capture 5% of Ethereum’s liquidity. Ethereum. Data from StrategicETHreserve.xyz shows that BitMine already holds 3.36%. Ethereum supply.

Although the investment will be made in US dollar equivalent stocks, the transaction will be related to cryptocurrencies as BitMine’s Ethereum treasury will serve as the funding source.

Capital is increasingly being poured into high-profile ventures other than traditional blockchain projects.

“In our view, MrBeast and Beast Industries are the leading content creators of our generation, with unparalleled reach and engagement for Gen Z, Gen Alpha, and Millennials,” excerpts from BitMine Chairman Tom Lee’s announcement read.

Lee acknowledged that Beast Industries is the world’s largest and most innovative creator-based platform, and noted the strong alignment between their corporate and personal values. ”

Beast Industries is valued at $5 billion and operates across multiple industries. But despite this reputation, Mr Donaldson has previously admitted that his personal mobility is extremely limited.

BitMine and DeFi integration: A new era of creator finance

The $200 million investment is more than celebrity headlines. This reflects a broader trend of Ethereum liquidity flowing into the creator economy.

CEO Jeff Hausenbold emphasized that the deal validates Beast Industries’ growth trajectory and opens up opportunities for future innovation, particularly in DeFi.

“We are thrilled to welcome Tom Lee and Bitmain as new investors in Beast Industries, joining our current crop of top venture investors…We look forward to further working together and exploring ways to incorporate DeFi into future financial services platforms,” said Hausenbold.

The deal is expected to close on or around January 19, 2026 and will provide additional runway for Beast Industries.

This announcement provides a glimpse into the potential of a tokenized creator economy where Ethereum-backed capital supports a fragmented fan ownership model.

With BitMine’s involvement, this deal could become a blueprint for bridging the Web2 content empire and DeFi-enabled finance. This shows that Ethereum’s liquidity is expanding far beyond traditional blockchain projects.

Meanwhile, Beast Industries had previously discussed a possible IPO with the aim of giving fans a chance to become owners.

today’s chart

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Here’s a rundown of US crypto news to follow today.

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• 4 red flags that make the NYC token crash look like a rug being pulled from the rug
• Why 86% of all crypto token failures will occur in 2025.
• The Senate and crypto executives have indicated that the CLARITY Act still stands despite the Coinbase revolt.

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