Netflix’s hit dystopian anthology series Black Mirror influenced the launch of a cryptocurrency called The Black Mirror Experience (Mirror). The tokens more than doubled their price within a day of launch, but they quickly entered the revision phase.
Analysts should note that despite the strong interest in debut, risk remains in volatility and untested governance, with past failures such as Squid game tokens acting as reminders.
Mirror token debut and market reaction
Black Mirror explores the dark side of technology and society in a British dystopian anthology television series streamed on Netflix. Its latest season (season 7) received 10.6 million viewings in the first week of April 2025.
Banijay Entertainment and Pixelynx have launched mirror tokens as the official utility tokens for the franchise. On September 8th, they debuted in major exchanges including Kraken, Gate.io, MEXC, and Binance Alpha. The mirror token opened at around $0.0459 and surged to $0.0844 on September 9th, then retreated about 17% to $0.06408 in 24 hours.

Mirror Token Performance / Source: CoinMarketCap
The project is built on the Kor protocol and supported by the Avalanche, Solana, Republic Crypto and Animoca brands, combining entertainment IP and blockchain.
CoinMarketCap lists Mirror’s market capitalization of $603 million and a fully diluted valuation of $62.5 million. Supporters argue that tokens remain undervalued compared to their likelihood, with forecast benefits of up to 10,000%.
Can Netflix entries show the bold challenges of Crypto?
At the heart of Black Mirror Experience is Iris, a virtual AI assistant inspired by the series’ storyline. IRIS analyzes digital footprints to generate dynamic reputation scores, providing users with insights, rewards and even satirical commentary.
Mirror tokens allow holders to unlock premium AI coaching, participate in live streams, and influence community-driven “episodes.” The project also launched an airdrop campaign, distributing 10% of the tokens to early participants, with more than 400,000 users reportedly being registered.
Black Mirror’s official X account, with over 235,000 followers, has announced the completion of its first token unlock phase. Prominent industry figures, including skateboarding legend Tony Hawk through Coinbase’s Base Builder Show, also highlight tokens and enhance reliability.
Join the Black Mirror Experience team at a base builder show hosted by @toady_hawk & @jackwyldes
EST’s streaming live from @BuildonBase today.
luma↓https://t.co/aw31RSVP via RSVP
– Blackmirror_xp (@blackmirror_xp) September 10, 2025
The team says the Black Mirror Experience is an extension of the officially licensed chain franchise. Owners can mint NFTs called “Persona,” which evolves with user engagement and provides access to real-world assets and collaboration across IPS.
Overcoming the disgrace of Squid Game Token
This is not the first time that Netflix properties have inspired Crypto. In 2021, the Squid Game Token surged from about $0.01 per coin to nearly $2,861, temporarily hitting a $180 million valuation before collapsed in the Ragpull scam.
The scam resurfaced during the release of Squid Games Season 2, reminding investors of the risks associated with entertainment-inspired tokens.
What happens when one of @Netflix’s most iconic TV franchises goes on-chain?
▪§1st major franchise tokens
▪Mainstream onboarding
▪§Get the global fanbase
▪OnchainIP BlueprintBillions of views, millions of fans, one token
You’re not just early… you’re part of history pic.twitter.com/gjafya48hu
– Blackmirror_xp (@blackmirror_xp) September 10, 2025
However, their supporters position their projects as reliable and sustainable, referring to the community allocation of 58% of established partners and supply.
The Netflix post inspired $Mirror Token, and Soars Then Sutmbles first appeared on Beincrypto.