Sony Innovation Fund invests $3.2 million in Yoake’s Record Protocol to transform fan engagement through a verified blockchain-powered fandom infrastructure across the entertainment space.
Sony Innovation Fund (SIF) led a $3.2 million funding round in Yoake Entertainment, marking a significant strategic partnership to develop Record Protocol’s blockchain-based fandom infrastructure. This investment deepens our collaboration with Sony Block Solutions Labs as we aim to expand our validated fandom technology across music, movies, games, and anime.
This partnership introduces a new approach to collecting fan contributions through blockchain technology, transforming fan engagement into a verifiable on-chain record. Record Protocol aims to establish a new paradigm for fan interaction beyond traditional monetization models by creating an infrastructure that rewards true fan participation, and has demonstrated early success through its Idol Runway Collection app and partnerships with prominent Japanese idol groups.
read more: Startale Group secures $13 million from Sony, strengthens Soneium partnership
Frequently asked questions 🧭
- Where is this blockchain fandom infrastructure being developed? — The project is primarily focused on the Japanese entertainment market, with plans to expand globally through Sony’s international network.
- How is this different from previous fan engagement models? — Unlike speculative “X to Earn” models, this approach focuses on validating authentic fan passion and delivering exclusive experiences.
- Which entertainment sectors are you targeting? — This infrastructure aims to cover music, movies, games, and anime, and initially found success in the idol entertainment field.
- How will fan contributions be measured? — Track and verify fan participation and support through on-chain verification using generative AI and blockchain technology.
