Bitcoin is coming to drive-thru.
American fast food chain steak ‘n Shake said on Thursday it will begin accepting the world’s largest crypto all over the US from May 16th, offering more than 100 million customers the option to pay for BTC milkshakes and burgers.
“The movement has just begun,” he said. Posted x.
Unlike high margin retailers, fast food chains run in thin margins and a lot, making steak ‘n shake’s Bitcoin Roll out real-world stress tests of large-scale cryptography speed, cost and usability.
The integration was initially I teased In March, when the chain asked social media questions: “Should Steak ‘n Shakes accept Bitcoin?” Which of the following Drew Engagement from someone like former Twitter CEO Jack Dorsey.
Since then, the company has gained momentum, focusing on crypto-favorable marketing, culminating in its official announcement on Thursday.
Steak ‘n Shake has also leaned over the cultural iconography of Bitcoin before Tweet Images of a Mars-bound cargo ship engraved with the Bitcoin logo in relation to the interplanetary desires of Robert F. Kennedy Jr. Beef Taurrow and Tesla CEO Elon Musk.
Bitcoin play
Several major food and beverage chains have experimented with crypto payments over the past decade, but many of these efforts are limited to excluded, reduced or narrow pilots.
Starbucks Customers were able to reload their digital wallets using Bitcoin via the BAKKT app. This is a feature launched in 2021 that converts BTC to dollars before reaching retailers.
Chipotle followed suit In mid-2022, we will partner with digital payments company Flexa to accept over 90 cryptocurrencies, including Bitcoin, Ether and Solana, in hundreds of locations in the US, and also use automatic conversion to Fiat at point of sale.
One of the earliest recruits in the space, the subway tried out Bitcoin payments in 2013 with the 2013 selected franchise.
Some locations reintroduced options later in the years, especially in crypto-friendly cities, but no system-wide implementation has been announced.
Outside the US, several fast food giants have turned their eyes to crypto as a hedge against local currency instability or as a nod to the emerging digital economy.
In Venezuela, where inflation has sparked interest in dollar alternatives, Burger King In 2020, we partnered with Latin American crypto company Cryptobuyer to allow Bitcoin and Altcoin payments in several locations. But it was experimental and short-lived.
In El Salvador, where Bitcoin became legal currency in 2021 Pizza Hut It has become one of the first mainstream outlets to embrace cryptography.
Edited by Sebastian Sinclair
